I build and scale high-performing user-centred design teams, with 20 years’ experience leading research, service design, accessibility, and user experience in complex environments.
I bring deep subject-matter expertise and commercial leadership to help multidisciplinary teams to achieve inclusive, sustainable, and meaningful outcomes. I thrive in complex settings that require clear vision, high standards, and empowered teams.
I co-founded Cyber-Duck and grew it from a small agency into an award-winning digital transformation consultancy, culminating in its successful acquisition by CACI in 2023. Since then, I have led CACI’s Experience Design business unit, setting strategic direction, standardising ways of working, and building multidisciplinary capability.
I mentor and develop practitioners and leaders, fostering environments where teams consistently do their best work and deliver measurable impact.
I am recognised as a BIMA Hot 100 award winner and regularly speak internationally on user-centred, inclusive, and sustainable design, using this platform to raise standards and influence practice across the industry.
CACI
Director of Experience Design
2023 – Present
I lead CACI’s Experience Design business unit, setting direction for how research, service design, and user experience design operate and scale across complex programmes of work. I have delivered sustainable, profitable growth across the P&L and increased the team size by 60% in the process. I define and evolve our propositions, play a critical role in securing new clients and winning bids, as well as partner with existing clients to provide design leadership and strategic direction.
Cyber-Duck
Co-founder and Chief Production Officer
2007 – 2023
I co-founded Cyber-Duck and grew it into an award-winning digital transformation consultancy, culminating in its acquisition by CACI.
Alongside commercial leadership, I established and evolved our user-centred, design-led approach, built and scaled multidisciplinary teams, and led the delivery of inclusive digital services across public and private sectors. I led the efforts to develop organisational culture, maturity, and trusted client relationships, enabling organisations to navigate complexity and achieve meaningful outcomes.
